Work Methodology

Find out how we prefer to work to achieve our customers' goal

Step 1: Briefing and definition

1st stage: starts with the first meeting with the client to define goals and budget. In this stage we raised, among others, the following questions: What do you want with the website? What is the expected return? How much do you have to spend on the Project? What is the deadline for development? What should be implemented right from the start?

Step 2: The team receives and analyzes the information, identifies the objectives and presents solutions that meet the budget, the term established in the contract and the client's needs. The size, complexity and peculiarities of the project begin to be defined. We elaborate the schedule for the execution of the work, define the tasks of each team member and the cost estimates of creation, production, development and administration.

Step 3: involves the presentation of the commercial proposal and budget approval, signature of the contract, among others.

Step 4: we begin the analysis and understanding of the competitive scenario, that is, if there are competing sites, how are these sites; analysis of the target audience and the technologies, ie, the audience profile of the site, which equipment is being used, plug-ins can be used, which is the ideal resolution; analysis of the contents presented by the client.

Step 2: Architecture and Scope

Information architecture is one of the most critical phases of the project. The Project Manager together with the team determine where the different information groups will fit and what the appropriate media will be. The success of the Project depends a lot on how the site will be structured. The information to be made available should be chosen and distributed according to the areas. The key is to develop a site where users can access information with as few clicks as possible, balancing and segmenting content so that it does not receive a large amount of irrelevant information. It is very important to define the main content structures in the initial phase, which will ensure flexibility and expandability, otherwise the structure may become obsolete in a short time.

1st stage: definition of the main contents, that is, what should be emphasized.

Step 2: definition of the types of information and functionality, ie what media will be used, how navigation will work, whether the interface will be explanatory or exploratory.

Step 3: what will be inserted and where, what will come first.

Step 4: creation of the main groups, ie how the information should be grouped and which are the main groups.

Step 5: creation of the structure of the information flow (flowchart), that is, a graph demonstrating the structure of the content and navigation of the site.

Step 3: Design and creation

Starting from the concept of Web Art, which makes each site a unique, innovative and creative work of art, the graphic design of the site is defined and the ideas gain shape, color and nuances; other audio and video elements fit the defined positions. This is not the only part where graphic design comes in, but it is where visual metaphors support and improve information architecture, where we seek to integrate functionality and aesthetic beauty, from the construction of a precise and enriching layout.

1st step: creation of graphics, illustration, photo scanning, image searches, video, sound and texts using cutting-edge tools: Photoshop, Corel Draw, Fireworks, SoundEdit, Windows Media, Flash, among others.

Step 2: We scheduled a meeting for the client's approval, presenting the site's graphic design. Screens are generated to be viewed on the computer.

Step 3: We work on the contents and services of the site. In this stage we define new positions in the team as writers and collaborators; a new timetable for the elaboration of the contents is created.

Step 4: Production and development

Design and programming teams, in permanent contact, from the first steps, guided by the Project Manager, define the directory structure, file naming conventions, the database model and the tools that will be used in the development. The final content is implemented by the editors and delivered to the design team. Programmers begin producing scripts, codes, and discuss the best alternatives for forms and dynamic pages. Every team strives to review and distribute the content in the specific areas and add the necessary links. All graphics are produced and implemented, including flash animations, movie clips. In the following steps we provide access to the client, in his own domain, through login (username and password) so that he can follow the production and development of his site. At the same time, it will be making corrections, requesting design changes, testing online services, among other things.

1st stage: technological research involving the development and application of new technologies, as well as the use of programming tools.

2ª step: test of interface (beta-testing), that is, creation of the basic structure of navigation in HTML. Preliminary tests to evaluate the efficiency of the interface.

Step 3: Implementation of HTML design that involves, among other things, the tasks of exporting the Fireworks screens, to Dreamweaver, handling images, creating animations, among others.

Step 4: Programming, final tests, corrections and adjustments.

Step 5: Server setup, that is, preparation of the Platform and necessary applications on the server where the site will be hosted.

6th step: uploading the files, ie sending the files from the site to the host machine, adjustments and eventual corrections, testing and review of links and files.

Step 5: Launch and administration

Progress is monitored by the entire team and errors are identified and corrected. All links, codes, and scripts are checked before the site goes live.

1st stage: launch and promotion of the site - The site is made available to the public. Another Internet site means more than 2 billion existing sites, according to research by the British magazine Nature. We plan the most appropriate strategies for disseminating the new website on the Internet, for example, registering on the largest search engines. It is up to the client to communicate the launch of their website, including producing advertising pieces to help spread the company's actions on the Internet.

Step 2: Administration - In this step, the requirements, frequency and time demanded for the works of updating and administration of the site are analyzed. The client may or may not maintain your site managed by our company. We also create solutions so that the client can administrate his site totally or partially.